This reminds me very much of the cracking/breaking screen fiasco that Apple went through when it released the first wave of IPod nanos (I think it was the nano) - and people began complaining about the screen not standing up to any sort of pressure. And Apple initially accusing folk of carrying the nano unprotected in pockets next to keys, coins, etc. - it was the buyers' fault! Then they caved (I think documents got released that showed Apple knew about the flaw - not sure, I'm dredging this from DEEP memory) - and replaced the units with the proper screens.
First rule of commerce: Blame the buyer!