Quote:
Originally Posted by JSWolf
A hardcover book is not an impulse purchase. An eBook at $9.99 might be an impulse purchase. I don't buy hardcovers due to the price. I only have so much money to spend and hardcovers eat too much of that money. In today's economy, hardcovers are a bad idea.
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I don't know about bad idea--it depends on what a person does with the book. If the goal is "read once, loan to spouse, then get rid of it," then hardcovers are a bad investment. If it's "use as a reference work, or reread several times, over the next decade or two," then the durability of a hardcover can be worth the extra $20-40.
I'm questioning the quote in the article:
“If you as a consumer can look at a book and say: ‘I have two products; one is $27.95, and the other is $9.95. Which should I buy?’” Ms. Raccah said, “that’s not a difficult decision.”
She seems to think people have decided they WILL buy the product, in whatever form it's available... and that nobody would choose hardcover over ebook. What, do hardcover sales end when the paperback comes out? I know they slow... but I've seen plenty of books where both versions were available at the same time.