Thread: Publishers Agonize(?) Over Ebook Release Dates
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Old 07-15-2009, 10:48 AM   #16
zelda_pinwheel
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Quote:
Originally Posted by poohbear_nc View Post
IMNSHO - the bottom line for publishers is money. Offering ebooks with hardcovers snags 2 impulse buyer markets immediately - those ebook & hardcover readers salivating for the release of the next book by their favorite author. Those waiting for paperback editions to read obviously don't have ereaders if they want to buy paperbacks. There is a clear separation of markets developing now that publishers are not grasping. Ebook readers want to read new titles immediately, and are apparently willing to pay higher prices for this, just like the folks that buy hardcovers. Offering ebooks at higher prices with hardcovers, and then lowering prices when the paperbook release occurs hits all buying levels and maximizes sales opportunities.
um... not so sure about that. i may be impulsive, but there are very few authors i am willing to pay hardback (well, let's say "first printing", since in france mostly they sell "broché" which are larger, nicely bound (sewn) editions, but not hardcovers) prices for. however if it's a book i want to read fast but not sure i want to spend that price on it, i will get it at the library, because i am impatient. after i've read it, the chances i will buy *any* edition, including a cheaper paperback, decrease dramatically. if they released the ebook at the same time as the hardback BUT not at hardback prices (i refuse to pay that for an ebook, whoever the author !), they might get my impulse buy of an ebook instead of me going to the library.

Quote:
Originally Posted by Sweetpea View Post
Actually, what they are saying is that people will buy both the hard cover and the paperback (or ebook). If you leave the ebook out of the equation... How many people buy the hard cover and the paperback? If they bring out the hard cover together with the (more expensive than normal) ebook, I wonder how much less they would actually make... (I personally think they'd make more money than waiting with the ebook till the pocket came out...)
yep, i agree, i think they are losing money by trying to make more. ironic, isn't it ?
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