MobileRead Forums - View Single Post - Publishers Agonize(?) Over Ebook Release Dates

poohbear_nc · 07-15-2009, 10:04 AM

IMNSHO - the bottom line for publishers is money. Offering ebooks with hardcovers snags 2 impulse buyer markets immediately - those ebook & hardcover readers salivating for the release of the next book by their favorite author. Those waiting for paperback editions to read obviously don't have ereaders if they want to buy paperbacks. There is a clear separation of markets developing now that publishers are not grasping. Ebook readers want to read new titles immediately, and are apparently willing to pay higher prices for this, just like the folks that buy hardcovers. Offering ebooks at higher prices with hardcovers, and then lowering prices when the paperbook release occurs hits all buying levels and maximizes sales opportunities.

07-15-2009, 10:04 AM	#14
poohbear_nc Bah! Humbug! Posts: 63,651 Karma: 135239851 Join Date: Feb 2009 Location: Durham, NC Device: Every Kindle Ever Made & To Be Made!	IMNSHO - the bottom line for publishers is money. Offering ebooks with hardcovers snags 2 impulse buyer markets immediately - those ebook & hardcover readers salivating for the release of the next book by their favorite author. Those waiting for paperback editions to read obviously don't have ereaders if they want to buy paperbacks. There is a clear separation of markets developing now that publishers are not grasping. Ebook readers want to read new titles immediately, and are apparently willing to pay higher prices for this, just like the folks that buy hardcovers. Offering ebooks at higher prices with hardcovers, and then lowering prices when the paperbook release occurs hits all buying levels and maximizes sales opportunities. Last edited by poohbear_nc; 07-15-2009 at 10:10 AM.