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They have a good point there. I personally think Amazon's way of pricing all books at $9,99 is hurting the business. I read somewhere else (on this forum) an idea which I would find much better: an ebook released together with a hardcover is the price of that hardcover (maybe a little less, or even a little bit more), the price drops with the coming of the pocket, etc.
That way, the sale of ebooks won't hurt the sale of hardcovers (they get the same amount of money for each sold book, no matter the format) and people who really want the book (and would formerly buy the hardcover) can still get it.
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