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Originally Posted by Nate the great
Amazon doesn't want to be a publisher. It wants to be Wal-mart (actually, Sear-Roebuck is a better example).
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I was referring to the Amazon
Encore program.
Quote:
Exceptional Books and Emerging Authors for More Readers to Enjoy
Even great books can be overlooked. And authors with great potential often struggle to connect with the larger audience they deserve to reach. We’re fortunate at Amazon.com to have customers who know a good book when they read one, so we've introduced AmazonEncore to help connect authors and their books with more readers.
AmazonEncore is a new program whereby Amazon will use information such as customer reviews on Amazon.com to identify exceptional, overlooked books and authors with more potential than their sales may indicate. Amazon will then partner with the authors to re-introduce their books to readers through marketing support and distribution into multiple channels and formats, such as the Amazon.com Books Store, Amazon Kindle Store, Audible.com, and national and independent bookstores via third-party wholesalers.
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