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Originally Posted by popa
(1) The [i] Info screen for .lrf contains information that I don't know how to give the PRS-505 with a .pdf . Perhaps there's some PDF info I don't know about? This information is important because ... you know .. it's about me! 
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The name for that info is "metadata"--information about a digital file, often included within it. Creating the title/author/etc metadata for PDFs depends on what program you use to create them. (I use Microsoft Word; in the dropdown under File/Properties, there's spots for title & author and other categories I generally ignore.)
There are also free programs that can edit PDF metadata, like
BeCyPDFMetaEdit, if you can't figure out how to set the info in the source file.
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(2) The name of the work dependably shows up in the upper-right corner in the .lrf format on all pages. With a .pdf file, it's hard to predict what's going to happen.
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To fix that, you'd need to make sure your PDF is formatted for Reader-sized pages: 3.46" x 4.6" pages, with very tiny margins. (I use 10 point fonts and .1" margins all around, but some people like larger text and a bit more white space.)
To make the headers/footers show up correctly (without too much extra space around them), you'll probably have to adjust the default settings on those as well; word-processing programs assume letter-sized or A4 pages.
However, for commercial distribution of ebooks, PDFs are troublesome. Perfect settings for one person are a nuisance for others, and they're not easily adjustable for reader convenience.
For commercial works, I second the recommendation for Smashwords, which offers several ebook formats, and allows authors to set the amount of free preview, if any, they want to allow. For noncommercial, Feedbooks is a great resource, and Smashwords is still available--you can allow books to be free, or set them to "you set the price," so the readers can download for free, or pay something if they wish.