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Old 07-14-2009, 04:48 AM   #13
Ea
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Apparently it's based on the idea that a new release must be released for 9.99:

From the article:'"It doesn't make sense for a new book to be valued at $9.99," Dominique Raccah, CEO of Sourcebooks, told the WSJ."'

I guess it's because Amazon - AFAIK - sells them for that price.
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