Interestingly enough, that's quite an argument in favor of selling non-DRMed ebooks. Amazon has the "iTunes" advantage right now. One way to wrestle market share from Amazon is to create an outlet for ebooks unencumbered by DRM. Fictionwise's MultiFormat is good because it covers pretty much the whole gamut of ebook readers. Sure, the Amazon MP3 store didn't quite compete with the iTunes store but I think it came too late in the game. If the publishers want to have some measure of control, they should really re-think getting rid of DRM now instead of when they're even more in the mercy of Amazon.
By the way, I only started buying digital tracks when Amazon launched their MP3 store. Prior to that, I bought CDs (only ones with a bunch of good tracks I'd be willing to listen to over and over) and ripped them myself.
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