I'm sure the price will continue to go down, or advancements will be made. I do know that the drop to 299 caused one of my friends to order one over the weekend (and I'm excited to see it, since I haven't had a chance to play with the Kindle 2) and a couple others to revisit the notion.
Barring unforeseen circumstances, the next reader I buy will be from somewhere else myself. But even though I try to be fair when I show off my Kindle (and previously by Cybook), a lot of people that I know are going for the combination of name recognition and bookstore price and find the slightly higher cost worth it.
I did convince one friend to get a Sony 505, though!
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