No kidding, this is "offically" Embrace your Geekness Day. The morning news announced that in one of their regular segments. Didn't mention MR, though.
The news caster is a sister of Ron Livngston (Berger on Sex and the City) and let slip that he was a D&D geek growing up. I'm sure he is thrilled that that is out there.
So, put your pocket protector in, get out the taped up glasses, slip on over to thinkgeek.com and have your day!