"If we find a way to make good looking LRF files (embedded fonts, table of contents, footnotes...) we'll do it."
That's a self-centered, presumptious attitude (lol, you frenchies). There are clear benefits to rtf/lrf, and you should let the users weigh those against the drawbacks. Incorporating these formats is actually quite easy (in fact due to their simplicity), so that shouldn't be what stops you.
Anyway, I've put in my 2 cents. Can't wait to see what comes out of this.
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