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Originally Posted by vitualis
The whole US thing is really a bit laughable when selling electronic books over the internet.
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No, it's a matter of legal distribution rights. Book distribution rights are generally per-country. Sony presumably at present only have rights to distribute in the US. I'm sure that they will roll-out the Connect store internationally once all the legal stuff is sorted. That's probably the reason why the Reader is currently only on sale in the US.