|
The thing with current copyright is that it doesn't take new media into account. The old models of doing things are slowly becoming more and more obsolete with the "I want it now" generation. That's where the beauty of a digital version of your product (book/CD) is a great opportunity.
Firstly production costs should come down immensely. You won't run out of the product since only a copy is send to the customer. The customer doesn't have to wait for shipping and can get the product immediately by downloading it directly from the author. Your customer base suddenly becomes the whole world, without having to worry about how you'll distribute it in any specific country. Think 1 000 000 copies at $5 instead 100 000 copies at $20. That's the beauty of digital media and it will take a huge mindset shift for authors/artist to embrace this to maximum affect.
Promotion can easily be done via social networking sites. An interesting example of this I recently saw is a kid on Youtube (who has a huge subscriber base) who promoted the CD he and his band made. Within a week they were on the Top 20 albums sold on iTunes. (I'm a bit fuzzy on the exact figures).
People don't want to be treated like criminals with excessive DRM and copyright. They want easy and affordable access to the media of their choice. Once they can get that piracy would largely become a non-issue.
|