From the Amazon Discussion Boards:
"Amazon is having a contest for customer-made ads:
http://www.amazon.com/Your-Amazon-Ad...6ABCR58AX0TCJ4
You make an ad for Amazon, you have a chance at $20,000 in Amazon gift cards!
They've extended the submission deadline to July 31st."
Maybe someone could emulate the Wired review and create an Amazon Kindle video commercial with another ebook's screen? And see if anyone at Amazon notices?