Question. Would not their shareholders best be served by firmware that provided a maximum of format compatibility. Would this not provide a better product for a wider variety of purchasers? More purchasers, more money. As I point out, this isn't a technology issue, it's a philosophical issue.
Instead, we see all effort put on a proprietary format, with other formats being limited in number and crippled in performance, usually to support a corporate proprietary download service. And the worst offenders of this are Amazon and Sony.
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