View Single Post
Old 07-08-2009, 09:05 PM   #56
Greg Anos
Grand Sorcerer
Greg Anos ought to be getting tired of karma fortunes by now.Greg Anos ought to be getting tired of karma fortunes by now.Greg Anos ought to be getting tired of karma fortunes by now.Greg Anos ought to be getting tired of karma fortunes by now.Greg Anos ought to be getting tired of karma fortunes by now.Greg Anos ought to be getting tired of karma fortunes by now.Greg Anos ought to be getting tired of karma fortunes by now.Greg Anos ought to be getting tired of karma fortunes by now.Greg Anos ought to be getting tired of karma fortunes by now.Greg Anos ought to be getting tired of karma fortunes by now.Greg Anos ought to be getting tired of karma fortunes by now.
 
Posts: 11,532
Karma: 37057604
Join Date: Jan 2008
Device: Pocketbook
Quote:
Originally Posted by Kali Yuga View Post

https://www.mobileread.com/forums/sho...ighlight=bezos
https://www.mobileread.com/forums/showthread.php?t=49173


...

And again, the revenues from advertising would be puny -- nowhere near enough to subsidize anything. A typical static banner ad on a web page gets maybe 50¢ per 1,000 page views. A book with even $2 worth of advertising would be completely unreadable.

Well, as my old buddies in the oil business would say, let's run a log on it. Let's see - an ad at the end of every chapter, say 20 chapters a book... 20 ads. Say 20 views per book. A penny a book. 1000 / 20 = 50 /50c = 1c. But how many books do e-book readers read? I'll say 50. So that's 50c a reader per year. Pretty low. On the other hand, prime time TV is getting at least $10,000 a minute for ads. Would Pepsi (for example) pays 50c a viewer for a years worth of ads (and that's a 1000 view year)? Or $500,000 for a million readers (which is 50 prime time ads (or less))? You aggregate this up, and who knows? Think of all the money spent on giveaway contests. I'm not so certain that this might not become a modest but continuing advertising market.
Greg Anos is offline   Reply With Quote