Thread: Amazon applying for in-book advertisement patent for Kindle
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Old 07-07-2009, 05:03 PM   #48
Kali Yuga
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Quote:
Originally Posted by junkyardwillie View Post
Amazon's got to figure out a way to get paid with these eBooks so I'm waiting to see what they come up with.
Again, they already have. It's called "selling e-books for around $10/each."

The Kindle does not use the iPod model (cheap content to encourage people to buy the hardware). They make money when they sell an e-book, with the exception of some best-sellers -- which, in both paper and electronic form, are apparently loss leaders. That's why Amazon has the iPhone Kindle App and plans to make similar apps for other mobile devices.

And to repeat: ad revenues would be miniscule. There is no way they could collect even 50¢ per book without utterly decimating the user experience, and they are far too smart to do that. However much you dislike Amazon, it's pretty clear that they understand the critical nature of a smooth user experience: e.g. one-click purchases, navigatable website, buying e-books right from the device, avoiding clunky software to add books to your Kindle etc.

Hence it is far more likely that they would use this to put 1 or 2 ads for other books at the start and/or end of an e-book... just like they do in paper books right now. That is, if they ever implement it at all.
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