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What many here tend to (dis)miss is that reflow is only necessary because both eBook technologies and the eBook market are incredibly immature. (I've elaborated on this point at downright ludicrous length elsewhere.)
No format other than PDF can achieve consistent and professional typography, and professional typography in published books (including eBooks, once publishers start to give a damn)--regardless of what myriad non-specialists altogether uninvolved in the publishing industry think--is no more likely to disappear than professionally tailored clothes.
I am sympathetic to people who are worried that format incompatibilities or PDF's inflexibility will screw them out a legitimate purchase's continued utility... but it is short-sighted to insist on fixing something that is fundamentally a consumer's rights issue by clamoring to forever handicap eBooks through the use of broken-by-design reflow formats.
- Ahi
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