Quote:
Originally Posted by griffonwing
I would suggest keeping the deal with Fry's, but changing the contract so that they aren't the only storefront. The store sales are great, especially when the buyer can hold and compare multiple readers, look at features, formats supported, and price. That's the best thing for Astak.
I would also suggest that Astak make a deal with a book store. I'm not certain is Sony has an exclusive deal with Borders or not, but I'd definitely try and find out. Perhaps you could strike a deal with some of the huge department stores. Sears, Dillards, maybe a toy/gadget store like FAO Schwartz.
Fry's alone will not do it, and judging by what they did with this sale, you have a lot of leverage to force a contract change. Multiple stores, multiple genres.
Another possibility. I read in one of these threads that Bed Bath and Beyond sell a reader (as strange as that sounds, I never would have guessed). Why not approach a place like Pier 1? I think that might do very well. Most Pier 1 customers have a bit more expendable income, and might really take to a reader.
Just a thought.
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Dear Griffonwing:
I cannot give all our efforts away as it does get to our competitors. I am working with Bed, Bath, and Beyond to try to get that moving and I am all over eBook websites trying to get them to carry both eBooks and Readers.
I am jusy really, really disappointed with FRY's and want a full explanation.