I hope I am wrong about the promo, but I did the same thing last year, $30 off when using a Buy.com card, but I couldn't use the $30 on the reader (silver) because it wasn't through buy.com but a seller on buy.com. It was $279 through a vendor (I don't remember which) with free shipping. I ended up using the $30 to get a PCIe video card for nothing... so it all worked out in the end.
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