I love my cybook, with the dictionary, so don't get me wrong here BUT reading this and other recent threads causes me to imagine:
one solitary worker (Michael) who engineers and solders cybooks, runs out to the front office to handle orders and repairs, slaves every night over the programming of firmware updates, worries that the only other company employee (Mr. Bookeen) will outsource his job to the Ukraine, frets that he's missed some snarky mobileread post.... and suddenly bolts upright, strikes his head with a brown leather sheathed cybook and yelps, "Mon dieu, I have forgotten about the blog!"


(You go, guy!)