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Originally Posted by dreams
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Well, that's not the sense I'm getting from it. My guess is that they are planning to include ads with the "free sample" books. I can't imagine them getting the rights from any publisher to include advertising in complete published works, they'd have a few copyright hurdles to jump over before that would happen.
However, I can see ads being a part of the download the first chapter to see if you like the book scenario, and having Amazon direct the ads based on your Amazon account profile, not really based on the content of the book itself.
If that is the case, then ads won't bother me because I virtually never download free samples of a book. I just buy the thing and eventually I read it. (I generally purchase books based on word of mouth from friends or Time Magazine book reviews, but I am seldom at a point where I'm ready to start reading a book immediately.)
Amazon knows the sort of stuff I'm interested in purchasing (from them, because I shop at Amazon all the time), but I can't imagine someone being able to figure my shopping habits from the books that I read. My reading is all over the place .... about the only thing I don't read is Louis L'amour and that Mormon Vampire Author (and I'm thinking of changing my mind about Mr. L'amour).