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If your boss tell you "sorry, we're outsourcing your job, you're fired." You'll still thing outsourcing a good idea?
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You haven't been around in Germany alot, right? Outsourcing is very common over here, and you get used to it. And I'm not talking about outsourcing to foreign countries, but outsourcing and the side effect of pseudo self-employed ex-employees who work for lower wages than before and have cover all the social insurances themselves.
And you don't have to fire an employee just because you're about to outsource
one project.
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And we know how to program in France.
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I very well assume that the French do. But either Bookeen doesn't have a.) the money to hire enough people or b.) the money to hire the best people around.
So - from Bookeen's viewpoint - outsourcing to the Ucraine e.g. might indeed make some sense.