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PDF is a versatile file format if it comes to DTP. That's what it has been created for. A digital copy which keeps the layout of the to-be-printed pages. And, indeed, a lot of my customers who buy PDF eBooks actually print them. This is why I still publish my PDF files in letter paper size to meet my customer's needs.
PDF is all about printing. It isn't very abjustable, nor customizable or scalable once it is created. While "native" eBook formats like PRC or EPUB are more like liquid to me, I always perceive PDF as a rock.
There's nothing more annoying than reading a PDF file on my PC screen which hasn't been optimised for its resolution. Even worse on an eBook reading device.
PDF is all about books. eBooks are all about texts. That's the main difference. Form versus substance.
I'd rather put my money in HTML, XML or CSS than in PDF when it comes to magazine layouts on any future reading device.
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