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Gee, I'm feeling frisky today. Let's play connect the dots.....
Dot 1. Whispernet.
Dot 2: Hardware by the same company as you connect with the whispernet.
Dot 3: Software from the same company as you connect with the whispernet.
Dot 4: A way to load current ads to the books you are currently reading.
Dot 5: A way to lock down the hardware to prevent unauthorized software from running in it, a la the Iphone.
1, 2, and 3 already exist. 4 is being patented. 5 exists already, but not yet in use by Amazon.
And the result is....The Swindle 6. For only $99, you can get a book reader with free(cheap) books. Every time you open a book, you get a new ad. This is a current ad, (via push technology - you have whispernet, remember), and every time you get a chapter break, a new ad. (Or maybe every 20 pages...)
And the publishers love it! Why? Because Amazon kicks back 50% of the revenue to the publisher. Shucks, even the writers will love it, as they will get 15% of the 50%. Suddenly, you're not a once only, sales based, business. You now have a permanent revenue stream. It's doesn't matter if the book is out-of-print, it doesn't matter if it's 50 years old, the act of reading generates eyeballs in front of ads. No TIVO! And if the peasants get frisky and try to cut out the ads, the device will brick just like an I-phone!
Last, but not least! They aren't static ads. GM goes broke, well, no more GM ads. You'll get Toyota ads. Amazon will be able to guarantee to the advertisers that the readers will get today's ads for today's products, not something embedded when the book was sold and is now obsolete, no matter how long ago the book was downloaded...
You think that won't sell to advertisers?
And if you're getting free books, why are you complaining? It's just like TV...
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