I wouldn't mind if they do ads as long as it's not mandatory. I like the idea of people being able to get cheaper books if they're ok with that. I wouldn't be interested personally unless the ads were like their recommendation system including links for other books I might like. And then, I would only put up with it if they were subtle. Something like some links at the end of the book would be fine. "If you liked this you might like..." If they are mandatory and intrusive, I'll be shopping elsewhere.
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