If ereader, mobipocket and ubook were available then all of the other issues re: formatting would mostly be resolved. Ubook, for sure, offers search, highlighting, annotations, hierarchal storage, and so forth. Given bookeen's past relationship with gowerpoint, I would hope that they could get something like that worked out.
I would pay $50 more per unit for an integrated light source. A good booklight can easily cost $20+ and to have something integrated would be worth an extra amount.
I do think the price point should be around the Sony Reader and if there was an integrated booklight, I think other consumers would be interested.
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