On the last day of June, Borders UK
announced a new reader for the UK market. Named "Elonex ebook", the device can be purchased in all of the chain's stores. The price of £189 makes it a cheaper alternative to the Sony Reader, and it supports ePub and Adobe formats -- suitable for the e-books being sold on Borders website.
Peter Newbould, commercial director at Borders, said: "... by launching the Elonex e-book at a retail price of £189, making it available in all of our UK stores and ensuring it is easy to shop the 45,000 titles at
www.borders.co.uk, we hope to bring new customers into the market."
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