I had a couple of ideas

for advertising...
First, a small brochure that can be left in places like libraries, bookstores, fast food joints, etc, wherever people might stop and read a book.
Then I thought, why not a BOOKMARK. With the advertising on it. Leave in same places, but in a holder like other bookmarks. I'll always pickup a free bookmark and read it. Also, those of us who wish, could have several and as we see someone reading a physical book, just hand it to them as a kind gesture. "Would you like a bookmark." This might open up a conversation, even if we didn't have our EZ Reader handy.
I would love to get a handful of brochures and bookmarks either just mailed to me, or included with my purchase of the Pocket Pro. I'd be happy to hand them out whever I see someone reading.
AJ
PS don't forget your business card also, that would be good to give out when we get into conversations. But the bookmark would be great.