Just wanted to share my experience.
Bought my Reader on 10/24 and on Monday pulled it out my my backpack and heard a "chingly" sound.
Opened the case and one of the silver side bumpers had broken off! Backpack was not dropped or kicked, stepped on, etc. I called them up They told me to bring it down. I brought it in with my box and original receipt. They didn't ask for any receipt, just opened the glass case, handed me a new one and I handed them my broken one. I was given a "sorry" and a "have a great night".
Nice people...
-lint