Thread: Publisher Backlash Against Amazon
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Old 06-27-2009, 08:47 PM   #85
Alisa
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Quote:
Originally Posted by griffonwing View Post
I don't thing Hardback sales will ever be cannibalized. There are too many people who purchase the hardbacks for collections.

I see ebooks really only taking over the paperback sales.

This is regular ebooks, not manuals/pdfs/textbooks etc...
I don't think they will be cannibalized 100% but the hardback buyers are typically either people who want the nice binding, people who are collecting or people who want the book right away will pay more not to wait. That last group is why they delay the paperback. They want to make a high margin sale on that consumer who is willing to pay a premium to have it now. Many in that group will end up going for the ebook. For them, the attraction isn't the better binding and paper, it's the timing.
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