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The other thing is that the eye strain issue is only relevant to the niche of avid readers who are reading for several hour stretches nearly every day.
I read at most 1-2 hours at a stretch, and it's usually more like 30-45 minutes before sleeping each night. So I'd be ok with an LCD screen, as long as they can get battery life up to a reasonable level.
And the vast majority of people out there read far less than I do, and thus would never buy a dedicated reader as they just don't need one. So some multifunction tablet could sell to them for non-reading purposes, and then you have more people with the ability to easily buy e-books.
Some kind of multi function tablet that I can read on (including marking up PDFs with a stylus) surf the net, watch movies, listen to music, play games and other apps etc. is very appealing to me.
I may still keep my Kindle around as it's great for the times I do read for long stretches. But traveling a good bit, I'd love some multifunction tablet device with good reader function built in.
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