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Bezos did a fairly in-depth discussion a few weeks ago, and basically said they were going to expand and get Kindle books onto more devices. The idea is that the Kindle Reader and the Kindle Store operate independently; i.e. they didn't lower the price of the device in order to hook people into sales (the razor-and-blade model), nor are they lowering e-book prices to drive device sales (the iPod-ITMS model).
Since the e-book sales don't have to rely exclusively on Kindle Reader sales, it makes sense for Amazon to spread out to as many supplementary devices as possible.
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