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The ebook reader has to be competitive with other computing/specialty devices I own. I spent 120 (euros) on a good mp3 player, 300-500 euros on a variety of netbooks - and I feel comfortable spending around the 150-250 euros (200-300 USD) on an ebook reader up to about 8"-9". Of course, I don't want or expect wireless, touchscreen or fancy dedicated bookstores. I spent $220 USD/apx 150 euros (incl tax) on the jetBook and I am very pleased with the price/performance.
I would not have purchased it in Europe at the 300 Euros price. I would not purchase a 6" eink current offering (any flavor) at 300 euros. I'd rather make due with my netbooks. Now, I might invest in an 8" quick-refresh eink offering (Epson controller if it ends up being as good as the manufacturers claim it will be) if the price goes down to around 300 euros ($400+ USD).
I'm willing to wait as I have a very good portable solution in hand.
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