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The Cool-er is a good idea, I just question the ability to position it as the low-price e-ink option with higher quality devices like the Sony PRS-505 now selling for essentially the same price point. They really need to hit $150 to get a clear separation from the pack on pricing. Are they still at $249 official MSRP? That's a huge mistake if so.
The Pocket Pro described above is in a bit different situation, because of the smaller form factor and additional features it could work at $199.
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