I contacted Stareread about a review device of the STAReBOOK a few days ago and received a reply today.
Nothing definite yet, but the guy sounded like he was interested (saying he would ready a device ASAP and that he would like to be reviewed by mobileread.com).
I'll keep you posted on the progress of this project. Maybe we'll soon know whether we have another alternative to the Iliad and the Sony Reader.