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The paper book publishing industry is in a similar position to the recording industry, the movie industry etc. Either adapt or die. It's publisher responses like this that indicate a company in jeopardy.
If they don't provide a cheap and easy way for readers to purchase their media, "I want book x on my electronic media device", the reader may simply go to the pirate bay where the book has been transfered into electronic format and provided for free. Or alternately since the book isn't available in electronic format they will simply buy a different book from a different publisher.
This company has other options besides Amazon, sounds like they have decided to bury theirs heads in the sand and go bankrupt over the next 15 years as people move to increasingly advanced ebook devices.
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