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I was using the word as in lever, to speed things up. Sorry for any confusion you may have had.
You have a large multinational with a long history in consumer electronics offering a product that that had before been only a niche market or an after-thought to other features on a PDA or cell phone and offering it to the world at large. The exposure they have gained in national magazines and web sites (beyond this one and their own) is something that no other ebook reader has ever been able to do before. If Apple follows in the wake (however small it may be to the total consumer electronics market) it will only open the market wider. While it matters to some people like those in this forum, it is still a nit in contrast to the size of the PS2/PS3 or DVD market for example.
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