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It is not that much of a jump from the video iPod concept to the iBook concept. Resolution and screen size being the prime changes.
The market for download music was small before the iPod and most people looked at you funny if you had a portable mp3 player. Somewhere around here there is still an old Creative Jukebox that must weigh 4 pounds with batteries.
When (not if) Apple enters the ebook market it will take off like we're never seen it before. The Sony is a wedge to that day.
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