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The first advertising I saw for an eBook Reader was in the SkyMiles catalog in an airplane pocket! Of course, it was $500 all those years ago and I said, "Huh, nice, but too expensive!"
Robert, don't know if you're planning to specialize your advertising at all. I keep reading that at least 40% of all paperbacks published in the US are romance novels. So why not direct some advertising there - Romantic Times has a monthly magazine (I think it's monthly).
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