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When comparing paper with ebooks, if you deduce stock-up fees and warehousing and transport and wages and...whatever, it makes quite a bundle! That is a lot that you can invest in a loss leader. If they figure that with their proprietary format they can get captive buyers, (as shown in the format list) it is highly probable that they could offer a reader at that price. Stuff made in Asia is very cheap and I'm sure that a deal could be cut with Eink for a cheaper display made there. The idea of a $50.00 reader is not that far fetched, just a good marketing exercise.
If someone could find the numbers I'd be curious to know how many ebooks each Rocketbook or eBookwise owner has bought in the life of the device. Take a cut from all of them and add it up and I'm sure you'd get an appeciative figure.
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