Quote:
Originally Posted by kacir
Thank you for the info.
Well, I do not care what they call it. I just want to see a picture ;-). You know, they say a picture is worth thousand fancy names.
You will not be able to put the genie back into the bottle, especially because Netronix has the name on its products page.
"cookie" is an English word, so it might have certain appeal in Asian market.
On the other hand, why would a manufacturer call their device a name that consists of FIVE words. And most of those words are frequently used words that you can find in a dictionary and millions of pages. Words like "pro" "pocket" "reader". ;-))
Not that I personally care what the device is called. When *I* own it, it will be referred to as Reader. The name is only important when you look for a new customer and you do not have persuade *me* about relative merits of various devices using fancy names. I look for technical specifications, design features.
In my humble opinion, the best name is something that is an unique word, so when somebody looks it up using internet search engine they come up with the only reference and that is YOUR device. Inventing a really, really, good name for your product is very difficult. Almost black magic. Intel has paid million dollars for name "pentium" when they lost a case and other manufacturers were allowed to call their processor [something]486 and Intel did not want to use 586 as part of the name for new processor.
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O.K. I agree. EZ Reader Pocket PRO is a long name. This is because we carry two distinct lines... but your point is well taken. Five words is getting a little long. Of course most people will call it the "Pocket PRO" but we cannot. We have to keep the lines very clear to please both factories.
Trust me, the name "Black Magic" is one I love too and I am sure you will see that name on a Mentor Device eventually.
The naming process is out of necessity here at Astak. A new device arrives and is generally a model number. People start saying: "do you have the ST998-13" or "we need to do a User Manual for the ST998-13". SO, to avoid confusion, the second a new device arrives I give it a name. That way people can say: "I found a glitch in the menu of the Intrique". Initially, the name I picked was meant to be a codeword only... just a name for a device internally. But, the names stuck and went to market that way.
You MAY be right. Cookie was, we know, meant to imply the device was a cookie shape initially.