if you are not European you do not have to pay the 19% tax on the Irex Digital Reader. Since European prices always include tax, you can deduct almost 95 Euros. Which makes it a lot more competitive. So the price is 587.39 Euro - 19% tax = Euro 493.60 = USD 686.-. Estimated shipping costs USD 50.-. So it is not that bad for what is offered.
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