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Old 12-01-2006, 07:25 AM   #17
William Moates
William Moates began at the beginning.
Posts: 107
Karma: 35
Join Date: Oct 2006
Location: Greensboro, NC
Device: Sony Librie / Sony Clie / Sony Reader
Originally Posted by HarryT
How important is a Mac version, do you think? It's a very small market compared with the PC market...
Okay, Mac users are less than 5% of the personal computer market, so I'll concede your point there. However, the proportion varies from market to market--if you surveyed advertising agencies about their computer choice, it won't be 5% Mac, but higher. Apple markets themselves as the computer for creative people, and if Apple's demographic does skew that way, then potential market may be higher than 5%. Until Amazon or Border's or BN do a comprehensive survey of their customers to see which OS is on their PC, we won't know definitively.

Another way to look at it is to start with this question: How many units you want to sell? 10,000? 100,000? A million? As that number gets larger, the number potential users who own a Mac gets larger, and thus the number of customers you're turning away gets larger. Palm PDAs come with a Mac version of their connection software, so why shouldn't the Reader? In the end, it all boils down to how Sony wants to market it.

can't modern Macs run Windows anyway?
The Mac hardware can, but then you have to 1) dish out $200 for Windows XP, then 2) partition your hard drive and install Windows on it. The average consumer is not willing to jump through those hoops to use the Sony Reader.
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