As others have said, it's something that you have to deal with to some extent on all E Ink-based readers. I've only had my 505 for a short while, but I've noticed that the whole screen flash/change thing happens in about the same amount of time that it takes for me to move my eyes from the last line of the page up to the first line of the next page. So really, it's not like I'm losing any reading time due to it--my eyes would still have to move even if it didn't do it.
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