One of my wishes for this would be to have a "sony reader viewer" application or something similar so that I could drag my text to that and it would show me exactly what the text would look like on my Reader.
I'm on a Mac so not sure if you PC guys have that or not with your software bundle. I have a great one that allowed me to convert for my Ebookwise reader. It would show me exactly what it would look like in my reader--proportions, pic quality and formatting.
It sucks having to run a macro on my text and then having to copy it it the Sony Reader to find out if it works or not. I have a pretty good idea of how it will look but sometimes there is the odd file that looks beautiful on my computer, but when it gets to the reader, the formatting is still off. Of course, this doesn't irritate me enough to get rid of my Reader or my Mac, but it can be a pain sometimes...