Thread: Borders to exclude Sony Reader from future coupons
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Old 11-30-2006, 11:47 AM   #1
Bob Russell
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Borders to exclude Sony Reader from future coupons
I have received some clarification of the usage of Border's coupons with regard to purchasing the Sony Reader. The information comes from the Category Manager at Borders, responsible for managing the Sony Reader.

Here are the two relevant points:

* Any future coupons will exclude the Sony Reader
* There have never been available coupons and discounts for the Sony Connect card and there will not be going forward. (These are like gift cards in that they are never offered at a discount.)

While they are not aware of any Border's coupons that exist and which don't exclude the Sony Reader, they said that any such unexpired valid coupons would be honored.

And, finally, they also indicated that sales of the Sony Reader are doing very well. Specifically, "sales have been very brisk and have exceeded expectations." I'd love to be able to pass on some specific sales numbers for the Reader, but while everyone seems to be smiling about it, nobody is talking.
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