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Many good ideas... I always thought free excerpts was a great idea, that was the first thing I committed to. Bob R mentioned bundling, too... that's something I'm thinking about now. But that, too, depends on people getting to the site.
Affiliate programs work similarly to review-linking, where you link the review received back to the reviewing site (which links to you in their review), though again, this is a passive example. A more active example would be, I suppose, both sites having promotional deals/codes for the other.
Then, we're into paying for ad banners, or buying ad space at public venues, in magazines, etc, which can cost thousands.
All of this makes it worthwhile to at least look at Sony's package, and evaluate whether or not the downsides (because there certainly will be some) will be worth the upside of international exposure for only $200.
Sony? Are you listening? Call me!
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