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Someone mentioned that they thought the 9.99 price is a loss leader. I wonder if that's true? 9.99 seems like a fair amount of money to pay a company that, in return delivers to you a penny or so of electricity. I'll state the obvious here. A book made of paper and ink and a truck that has to dwlive it to a physical store that pays employees and so on (usual business overhead) and Amazon does none of that stuff. I think/guess that they make a substantial profit off the 9.99 bestsellers.
Or am I missing something? I usually am.
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